Before you jump on the bandwagon and setup your business’ Twitter account, or write off that whole social media thing as a waste of time, take a few minutes to learn why you need a Twitter account.
Find More Customers
Twitter can help you find more customers. Not only can you search Twitter for people who are interested in what your company has to offer, potential customers can find you. For instance, if you are a life coach who works with people struggling with shyness, you can find people online who are talking about their struggle. Likewise, people who are shy can search twitter and find your services.
Enlarge Your Network
Twitter works much the same way when it comes to networking within your industry. Not only does this help you keep an eyeball on the competition, but also allows you to get to know, like and trust others in the same on complementary fields. For example, if you’re a web designer, you can follow other designers and keep up with what is new in your industry.
Build Your Community Status
Getting known as an expert in your industry is a fast way to get people knocking on your door to hire your company. Social proof exists to confirm that you know what you’re talking about and it can be clearly seen in all the brilliant and insightful things you say in your feed.
If you've been tweeting useful information, providing links to tutorials and answering questions, you’ll have built up a very responsive following.
For example, a jewelry and bead store owner that gets a new shipment of beads in can tweet this update to their followers and have a flood of traffic to check out the new merchandise. If she has an online store, this is even better because people can get to her virtual shop instantly.
When used effectively, Twitter can be an excellent tool for building customer relationships, getting to know your colleagues and promoting your business.
Over the next series of 9 posts I will be offering some tips and advice on how to use Twitter effectively so stay tuned!!
