January 2009
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Your Outsource Solutions e-News
  
The Social Media Conundrum
 
 
 If you're wracking your brain thinking of ways to boost traffic, get more people and more business – but – have run out of steam and ideas, we have the perfect solution for you, social media marketing packages.
 
Let's face it the time has come to wade into the waters of personal media. It's the latest trend and a growing one at that. Do you really want to miss out on the bandwagon and be left sitting by the side of the road wondering why your competition has more traffic than you do, makes more sales a month than you thought were possible and has a booming client base? Answer is: no, of course not.
 
This wonderfully chatty trend has multiple potentials that you might not really be thinking about. Right now you may have a certain reluctance to share personal details about yourself and your hobbies, likes and dislikes. (Facebook). Maybe you think no one could really care what you are doing and how few words you can use to tell them (Twitter). That's the unpolished beauty of the whole social marketing fad – the personal details that give a potential client, business partner or recruit an idea of the "person" behind the suit or website.
 
And that leads me to another point. Your website, although no doubt the product of long hard creative hours to tweak it and make it reflect your business, what you offer and other business type things, does not give surfers an idea of the "who" behind the site.
 
It's a well-known fact that people prefer to deal with those they know, or feel they know and like dealing with. The only way people can get to "know" you is if they have a chance to find out who you are, what you like, what you think and how knowledgeable you are in your field of expertise.
 
Although websites are still good marketing tools, they do not have the same buzz about them (even with flashy graphics and interactive forms) as social media marketing sites such as Facebook, Twitter and LinkedIn. Social is as social does, and being social and talking to people one on one is what will get you business – guaranteed.
 
Now you might be thinking, "Who the heck has time to keep up with three big social media marketing sites?" Good question, and one we definitely have the answer for as well. We're excited to be introducing a new service for our clients who want more personal social media marketing exposure. The best part? We offer three packages to choose from and they will all save you money over traditional advertising. No kidding!
 
How good is that, to get a package deal for the big three social media marketing sites that will boost your online presence within no time? That's something that will work directly on your bottom line. Used in conjunction with your website, watch what happens to your statistics. Watch your business grow as more and more people get to know the "real" you.
 
We're offering three packages designed with your needs in mind: one for the beginners who just want to get their feet wet and test the waters; an intermediate package with just a bit more help and services than our beginners program, and the full package for those already aware of the significant benefits of social media marketing and who want to get right down to business.
 
We're competitively priced because we know you will be saving money on your traditional advertising and marketing methods. This couldn't come at a better time when you consider the tough economic crunch we're facing. This is devastating for everyone, but more so for business owners who are struggling to stay afloat.
 
Social media marketing offers you that extra special edge for a good price and a good return on your investment. Our package prices range from $180 to $480 and we also offer custom packages and monthly maintenance of your social media sites too. You didn't think we'd leave you out there on your own did you?
 
Please visit this link for further details on our new and exciting packages http://www.youroutsourcesolutions.com/services/social-media-marketing-packages.html or contact us today at info@youroutsourcesolutions.com for a free consultation to design a package that fits your needs for these tough economic times as a viable and valuable alternative to regular advertising.

 

Once a Twit (ter) Always a Twit (ter)


 Well actually they don't call people that use Twitter, twits – although that may have been a tempting thought to some when this social networking site was first launched in 2006. No, those who use Twitter are called twitterers or tweeters. Funny name for a site that is supposed to be used for business applications don't you think?
 
"I love that Twitter re-connects me in real time to the outside world." – Amie Gillingham

Well, believe it or not, this social networking site for business people now has over 1.5 million users worldwide. That's a lot of people tuning in to what you are doing in your business. If you sat down and did the math of that many people in one place at more or less one time, the odds that even a portion of them would "follow" you (especially if you are bright, funny, interesting and an expert in your field) would be phenomenal. No way could you beat statistics like that with a website.

And while I am on the subject of websites, the exposure on Twitter will outstrip a website any day. There isn't one site that I can think of that has the potential to reach over 1.5 million people – well ok, maybe Disneyland. Kidding aside, Twitter is one of the best investments you will ever make in your business.


"I use it to direct traffic to my blog/websites." – David Kamatoy
 
Now you might be thinking why would anyone really give a tweet where you are and what you are doing, and in some cases that might be right. However, you can't please everyone and you can't reach everyone. But, having said that, the chances of reaching even one third of the Twitter user base is really good with a targeted program working in your favor. We have three programs that we have just launched that would suit your Twitter needs to a T (witter.)

Interestingly enough, Twitter is a bit like a blog, even though its intended use was a social networking site. Business and corporate bloggers got on the bandwagon right smart when they discovered it was a super way to generate online publicity and promotion. Basically, when you sign up you get a page where everything you add to it is published, and it also includes people you "follow." Following is really just another concept name for adding friends – uhm make that business opportunities, contacts and leads.

"Twitter has become an extension of my online brand. It represents me, and not just my company. I use it to declare items about me and not just my job. I have a diverse group I follow." – Tim Rueb

Think about the powerful viral spread of word of tweet marketing. Where else could one possibly get such instant and valuable exposure for their business? The answer is, nowhere else, and that is why Twitter has such enormous value in today's marketplace. It is also less expensive and time consuming than maintaining a website.

The other invaluable benefit is that people on Twitter get to know you on a personal level and that is what attraction marketing is all about, isn't it? Attraction marketing is a relatively new term being tossed about as being the next best thing to sliced bread for 21st century marketers. The real truth of the matter is that attraction marketing has its foundation in sharing content between users, developing an online presence and being creative and collaborative. In other words, social media marketing.

"Quick and easy way to get marketing messages out to interested people." – Nikki Pilkington
 
Linda Belan - Your Outsource Solutions, LLC
Website: http://www.youroutsourcesolutions.com
Email: lbelan@youroutsourcesolutions.com
Tel: 330.871.4848
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