It’s tempting, during recessionary times, to look on marketing as a cost center and try to find ways to reduce expenses. By all means rationalize your marketing expenses and cut the waste. But remember always that your business exists only because of the market and if that is ignored, your company has no reason to [...]
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Most people look at hard times as when the focus is not protecting your existing business and making sure that it does not shrink. That’s a big mistake. It means you are focusing only on the enemies at the gates. A business can never be inward looking. It is not a self supporting entity. A [...]
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