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One of the reasons you may not have tried Twitter yet, or been successful with it is because you just don’t have time to sit and tweet all day. As a business owner, your day is filled with running a business, so the last thing you have time for is keeping up with the latest ...
If you’ve been on Twitter for any length of time, you probably fit into one of two schools of thought regarding social media automation. Automation is BAD! The first school of thought is that Twitter is strictly for genuine relationships. If you can’t show up in person, then you’re wasting everyone’s time. Twitter ...
Market research used to involve direct mail, focus groups, surveys and tons of money. Researching your competition meant hiring friends to scope them out or attending tradeshows to see what they’re up to. Finding employees meant running an ad in the classifieds and spending weeks going through resumes. While there is still a place for ...
When you’re tweeting for fun, you can follow anyone who sounds or looks interesting and it’s no big deal. But when you’re tweeting for business, you need to make sure you’re following the right people. Imagine if you follow just anybody: You log into your Twitter client to see if anything important is being ...
Keeping in touch with your colleagues and other industry professionals is important to your business, especially of you’re running a home-based business and are too busy to get out and network in person. Keeping in touch with others who share your interests can lead to partnerships, more work, professional friendships, referrals and even jobs. ...
You’re probably groaning right now at the thought of having to create more content. Luckily, in Twitter land, content is only 140 characters long. And you don’t want to overdo it. Such as with blogging or website building, content is king on Twitter. If people like your content, they will follow you and tell others ...
The surest sign of a Twitter newbie is a default background, empty website and bio fields and little content. And the surest sign of someone who doesn’t know how to use Twitter for business is a vague or inappropriate bio field. That said there are specific things you need to do on your Twitter profile ...
When you go on vacation, you’ll often set overall goals like: Fly to Orlando, go to Disney World, and meet Mickey Mouse. While those are wonderful goals, they don’t contain the plan for how you’re going to achieve them. You need to know what airline you’ll buy tickets through, where you’re going to rent a ...
Now, let’s take a look at these goals more in depth: 1. Connecting with Customers Before you started your business, you should have done a ton of market research. At this point, you should know who your target market is, what their needs are related to what you offer and how you ...
Achieving success with Twitter is like getting ready to take a trip. You have to decide where you’re going to go and how you’re going to get there, before you leave. Likewise, with Twitter, you need to sit down and decide what you’re goals and how you’re going to achieve them before you start the ...